Privacy Policy

1. Our Commitment

This privacy policy is designed to help you understand what personal data we collect, how we use and protect your data, and to provide you with information about your rights and choices.

2. Types of personal data we collect

The types of personal data we collect may include, but are not limited to:

Your title, name, gender, phone number, email address, WeChat ID, home address, mailing address, billing, shipping address or other contact information, your month of birth, your payment or credit card information, username and password, and other personal information you voluntarily provide to us; as well as the IP address, real-time geolocation data, browser settings, browsing history, referring websites and other Internet login information of your computer, mobile phone or other electronic/communication device.

3. How we collect personal data

We may obtain your personal information in a variety of ways, such as:

– When you shop with us online or in store.

– When you participate in one of our events or promotions.

– When you apply for or use our membership program, or participate in any of our loyalty or promotional programs.

– When you register an account with us.

– When you participate in any survey or marketing activity.

– When you log in to our website, use our mobile applications or view any of our social media pages.

– When you use wifi service in our stores or events.

– When you contact us with an inquiry or information in person, by phone, email or through any social media platform.

– when verifying your identity; and

– When you subscribe to our marketing or promotional materials.

– You do not need to provide the personal information we request, but we may not be able to notify you or provide you with our products, services or benefits, or you may not be able to log in to our platform or use certain features without this information. You have the right to request access to the personal information we hold about you and to ask us to correct, update or delete that information.

4. Purpose of collection

– Your personal data may be used for one or more of the following purposes (“Purposes”):

– Communicate with you.

– Verify your identity and any accounts you have with us.

– To administer any loyalty or other marketing, promotional or corporate programs in which we participate, including providing you with benefits to which you are entitled.

– Process orders for products and services you place with us (such as maintaining your shopping cart, processing billing, payments, refunds and delivery arrangements, etc.).

– To process and respond to your inquiries, suggestions or complaints.

– Conduct customer surveys or organize events for customers.

– Provide you with customer service.

– Conduct analysis to help us better understand our customers and improve our services and products.

– Information displayed on our shopping websites/apps and social networks/media platforms to create a better experience for customers.

– Design targeted promotions.

– Conduct advertising campaigns, including targeted advertising.

– To conduct surveys, research or statistical analysis to improve our products and services and for marketing purposes.

– Conduct direct marketing campaigns.

– To comply with our obligation to maintain records of processing activities.

– To meet legal, regulatory or compliance requirements, to deal with inquiries from law enforcement or regulatory authorities, or to obtain legal advice; and

– Any other purpose directly related to any of the above purposes.

– We only collect personal data that we actually need or that is directly relevant to our specific purposes. If we intend to use personal information for purposes other than those stated above, we will obtain your consent before using your personal information.

5. Direct sales

We may use your personal information for direct marketing, including marketing and promotion of the Group, its holding company and all companies wholly owned by its holding company that are engaged in the sale of luxury brand fashion products on a parallel import basis, collectively referred to as the "Group" ). ) We will not provide your personal information to third parties for their direct marketing activities.

You can withdraw your consent to our use of your personal information in direct marketing activities at any time by contacting us using the contact information in the "Contact Us" section below and, where appropriate, indicating your preferences, or requesting that we Change your preferences (no fee charged).

We will not use your personal information for direct marketing without your consent. We will use your personal information such as name, mobile number, email and/or residential address to inform you of our latest luxury brand fashion products and/or latest promotions.

6. How we will use your personal data

We will process (including but not limited to collection, storage, holding, use, transfer and disclosure) the information you provide in a manner that complies with laws and regulations. We will try our best to keep your information safe, accurate and up-to-date, and will not keep your information for a longer period than necessary.

7. Cookies and other automated means

Cookies are small pieces of information that your web browser stores on your computer or other Internet-connected device when you visit a website. We use cookies for the following purposes.

Strictly Necessary Cookies: These cookies are necessary as they enable you to browse our website and use its features such as logins or secure areas. These cookies cannot be turned off or the website will not function properly. However, these cookies do not store any personal data.

Functionality cookies: These cookies are used to enhance your shopping experience. For example, these cookies allow us to remember your preferred country and what items you have added to your shopping cart when you return to our website. The information collected by these cookies may be anonymous and will not be used to track your browsing activity on other websites. They are optional for the user.

Targeted Cookies: Many of these are served by third parties. These cookies can remember that your device has visited a website and can also track your device's browsing activity on other websites. Examples we use are Google Analytics and Adobe Analytics. This information may be shared with other advertising networks for the purpose of serving advertisements. Likewise, you can block these cookies.

If you continue without changing your settings, you agree to the use of all our cookies on this site.

How to control and delete cookies:

You can set your browser to block some or all cookies. Please refer to the browser link below.

Google Chrome:
Internet Explorer:

Please note that if you set your browser to disable cookies, you may not be able to access some parts of our website or they may not function properly.

In addition to cookies, we may also automatically collect information when you visit any of our mobile or online platforms, such as website server logs. Web server logs are records of activity created by a mobile device or computer that delivers the web pages you request to your browser. For example, web server logs may record search terms you entered or links you clicked that brought you to the web page. Web server logs may also record information about your browser, such as your IP address and the cookies set by the server on your browser. Information collected from these automated means may be used for certain purposes.

8. What information do we share and how do we share it?

The Company may disclose or transfer your personal data to companies within our group or to any third party service providers or business partners where necessary for the fulfillment of any purpose, whether in your jurisdiction or places other than. For transfers of personal data outside your jurisdiction, we will take contractual or other appropriate measures to protect your personal data, providing a standard of protection that is at least equivalent to that provided by the data protection laws of your jurisdiction. , and will only be used on our behalf to fulfill the purposes set out above or in accordance with any other cross-border data transfer mechanism provided for by the data protection laws of your jurisdiction.

We may also disclose or transfer your personal data to any other party where we believe it is necessary for legal or regulatory reasons or to protect our interests (where permitted by law), for example, in the context of a potential claim Disclosure or Transfer to Our Insurers.

We also reserve the right to transfer your personal information in the event that we are involved in any merger, acquisition or corporate reorganization (as permitted by law).

9. Your rights as a data subject

You have the right to request a copy of the information we hold about you and to have inaccurate or incomplete personal data we hold corrected. You can contact us using the contact information in the "Contact Us" section below. In any event, we will process your request without undue delay within the applicable deadlines under the data protection laws of your jurisdiction (subject to our right to extend the deadline). If we deny your request for access to or correction of your personal information, we will provide you with our reasons.

10. Retention of personal data

We will regularly review the personal data we hold. We will retain your personal data for as long as is necessary to fulfill the purposes for which your personal data is used, and as soon as reasonably practicable or as required or permitted by law. Delete your personal data.

Although we will endeavor to permanently delete your personal data after the end of its retention period, some of your personal data may still exist on our systems, for example, if it is waiting to be overwritten. For our purposes, the data is outlived, which means that, although the data still exists electronically, our employees will not be able to access or use it again.

11. Protection of information

In order to protect your personal data from accidental, illegal or unauthorized access, we will take appropriate steps to protect the confidentiality and security of the personal data we collect and process.

12. Third-party websites

This Privacy Policy applies only to us and does not apply to any other third parties (including any websites maintained by them). When you click on links and/or advertising banners that take you to third-party websites or websites of companies affiliated with us, you will be subject to the privacy policies of those third parties. While we support privacy on the Internet, we are not responsible for any actions of third parties outside the domain of this website.

13. Children’s privacy protection

We do not intend to conduct transactions directly with anyone we know to be under the age of 16 through our website or mobile application. If you are under 16, you should use our website or mobile application with the involvement of a parent or guardian and must not submit any personal data to us.

14. Changes to Privacy Policy

We may change this Privacy Policy from time to time by posting the latest version of the Privacy Policy on our website and other mobile platforms. We encourage you to visit our website frequently to stay informed of our latest releases.

15. Contact us

If you have any questions about this privacy policy or wish to exercise your right to request access or correction of your data, please contact our CS team.

Customer service hotline: +852 5112 5013
Address: Room 1205, Kyoto Plaza, 491-499 Lockhart Road, Causeway Bay

office hours

If there is any discrepancy between the English version of this Privacy Policy, the English version shall prevail.

February 2024

Reborn reserves the right to interpret and amend the terms and conditions of this service. If there is any dispute, the company's final decision will prevail.